But the marketing department they had when they started the show was a different one than what they have now. Back then, FOX was doing their marketing, now it’s Netflix, and I gotta tell you, I think Netflix is doing an splendid job promoting the new A.D. I’m sure you’ve all seen the amazing easter eggs (including the yellow bowtie, the milk note, and the chicken dance) that you can find on the Netflix website. So let’s say you haven’t watched the show in a while, you stumble upon on of these features and that reminds you of how great the show is and you decide to go back and watch it. Isn’t that how it is supposed to work?

And what if the posters are directed exclusively at fans? Aren’t the fans the main reason why the show is even coming back? 

My opinion on the matter is: GREAT JOB, Netflix’s Marketing Department. We love you, all, Marta.